September 13, 2019

Leading Factors that Encourage Internet Users in Southeast Asia* to Share Content About a Product They Could Purchase Digitally, April 2019 (% of respondents)


Consumers in Southeast Asia were asked what reasons would encourage them to share content they see about a product that they could purchase online. Factors/reasons include 'content providing detailed information about the product or service', 'content offering an incentive or promotion', 'visually ... attractive content', 'content including testimonials from buyers' and 'relevant content to consumers'.More