September 13, 2019

Have Internet Users in Southeast Asia Ever Purchased a Product/Service Digitally* Because the Content Persuaded Them to? (% of respondents, by country, April 2019)


Consumers in Southeast Asia were asked if they have ever purchased a product or service online that they didn't originally intend to because the content persuaded to. Respondents are also broken out by country: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.