October 15, 2019

What Do B2B Marketers in North America* Consider the Biggest Hurdles to Succeeding with Account-Based Marketing (ABM)? (% of respondents, Sep 2019)


B2B marketers mainly from Canada and the United States were asked what they see as the biggest challenges to succeeding with account-based marketing (ABM). Responses include unclear ABM strategy, difficulty measuring ABM success, lack of understanding about ABM and inability to understand online ... customer behavior and buyer intent among others. More