October 15, 2019

What Technologies Do B2B Marketers in North America* Consider Top Investment Priorities? (% of respondents, Sep 2019)


B2B marketers mainly from Canada and the United States were asked which technologies they consider top investment priorities to achieve data-driven marketing and/or advertising goals. Technologies include customer data platform (CDM), customer relationship management (CRM), marketing automation ... platform (MAP), demand-side platform (DSP), data management platform (DMP), journey orchestration platform, identity resolution and campaign measurement and analytics tools. More