October 15, 2019

What Technologies Are B2B Marketers in North America* Currently Using? (% of respondents, Sep 2019)


B2B marketers mainly from Canada and the United States were asked which technologies they were currently using and whether they were using advanced or basic functions. Technologies include customer data platform (CDM), customer relationship management (CRM), marketing automation platform (MAP), ... demand-side platform (DSP), data management platform (DMP) and campaign measurement and analytics tools. More