October 15, 2019

What Hurdles Do B2B Marketers in North America* Face in Delivering a Better Customer Experience? (% of respondents, Sep 2019)


B2B marketers mainly from Canada and the United States were asked to identify the biggest challenges to delivering a better cross-channel or omnichannel CX. Responses include inability to fully leverage data and tools, inability to identify customer touchpoints, lack of insight into the customer ... journey, lack of marketing data strategy, lack of CX strategy and difficulty in personalizing marketing among others. More