October 10, 2019

How Do US Ad Agencies Expect Their Spending on Select Media Will Change in the Next 12 Months? (% of respondents, July 2019)


Agencies were asked the expected change in ad spending in the next 12 months on select media types. Responses include increase, stay the same or decrease for advanced TV, digital video, mobile, digital display, local TV and cable and network TV and cable.