September 23, 2019

Attitude of US Launch Leaders* vs. Other Senior Marketing Executives About Their Ability to Tweak and Test the Data After the Launch of a Product, Feature or Campaign, May 2019 (% of respondents)


US senior marketers were asked about their ability to tweak and test the messaging after the launch of a product, feature or campaign. Responses include using real-time data to monitor all platforms and make adjustments to their collateral and consumer engagement strategy, effectively tested ... collateral in target channels before and throughout the campaign and have the right caliber of talent to conduct marketing analytics.More