September 30, 2019

What Do US/UK Marketers See as the Advantages of Advertising in Mobile Games? (% of respondents, June 2019)

Description

A survey of marketers asked what they see as the main benefits of advertising within gaming apps. Responses include the ability to target hard-to-reach audiences, higher scale/reach, more engaging/appealing ad formats and better user engagement.
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Chart Title

What Do US/UK Marketers See as the Advantages of Advertising in Mobile Games? (% of respondents, June 2019)

Publication Date

September 30, 2019

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