September 30, 2019

What Do US/UK Marketers See as the Main Benefit of In-App Advertising? (% of respondents, June 2019)

Description

A survey of marketers asked about the primary benefits of investing in in-app advertising. Responses include targeting capabilities, higher CTRs, brand safety, better ad experience, better understanding of the audience, better user engagement, transparency and viewability metrics.
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Chart Title

What Do US/UK Marketers See as the Main Benefit of In-App Advertising? (% of respondents, June 2019)

Publication Date

September 30, 2019

Sources

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