October 2, 2019

US Nontraditional* Over-the-Top (OTT) Video Ad Spending, 2019 & 2020 (millions and % change)


This chart shows the projected ad spending on nontraditional over-the-top (OTT) video ad spending formats in the US for the years 2019 and 2020. Nontraditional OTT ad spending formats are defined as interactive advertising units, personalized/addressable creative messaging and direct-response ads ... where viewers click through and activity can be logged and re-targeted from marketers.More