September 24, 2019

How Do US Leisure Travelers Hear About Travel and Hospitality Brands? (% of respondents, July 2019)


US leisure travelers were asked how they first heard about a travel or hospitality brand that they recently booked with for the first time. Answers include friends and family, travel review site, Google search, third-party booking sites, an influencer or celebrity endorsement, digital marketing ... content from the brand, print/mail/TV ads by the brand, news or media and television programming.More