September 27, 2019

Digital Shoppers in China Who Use Retail Ecommerce Platforms vs. Brand Direct-to-Consumer (DTC) WeChat Miniprograms* on the Customer Journey, Spring 2019 (% of respondents)

Description

This chart shows the percentage of digital shoppers in China who use multi-category retail ecommerce platforms vs. brand direct-to-consumer (DTC) WeChat miniprograms in different stages of the customer journey, including awareness, interest, purchase and loyalty.
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Chart Title

Digital Shoppers in China Who Use Retail Ecommerce Platforms vs. Brand Direct-to-Consumer (DTC) WeChat Miniprograms* on the Customer Journey, Spring 2019 (% of respondents)

Publication Date

September 27, 2019

Sources

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