September 3, 2019

How Often Do US Amazon Shoppers* Read Product Reviews Before Making a Purchase on Amazon? (% of respondents, Feb 2019)

Description

US Amazon shoppers were asked how frequently they read reviews before buying something on Amazon. The chart breaks out responses by generation: Gen Z, millennials, Gen X and baby boomers.
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Chart Title

How Often Do US Amazon Shoppers* Read Product Reviews Before Making a Purchase on Amazon? (% of respondents, Feb 2019)

Publication Date

September 3, 2019

Sources

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