September 12, 2019

Metrics Used by Companies Worldwide to Measure Cross-Channel Marketing, by Company Type, Aug 2019 (% of respondents )

Description

Senior marketers were asked the type of metrics they use to measure cross-channel marketing. Responses include reach/frequency, ROI/sales, brand effectiveness, behavioral and geolocation.
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Chart Title

Metrics Used by Companies Worldwide to Measure Cross-Channel Marketing, by Company Type, Aug 2019 (% of respondents )

Publication Date

September 12, 2019

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