September 12, 2019

Which Factors Most Influence How Senior Marketers Worldwide Allocate Media Budget Among Channels? (% of respondents, Aug 2019)

Description

Senior marketers were asked the factors that influence their media budget allocation. Leading responses include preferred channels for their target audience, channels that are appropriate for specific campaign objectives and channels where their target consumers are most receptive.
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Which Factors Most Influence How Senior Marketers Worldwide Allocate Media Budget Among Channels? (% of respondents, Aug 2019)

Publication Date

September 12, 2019

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