September 5, 2019

Marketing Automation Vendor Services vs. Performance According to Marketers Worldwide, Q1 2019 (% of respondents)


Global B2B and B2C marketers were asked how important it was for vendors to have certain marketing automation services and asked to rate their marketing automation vendor on those capabilities. Services include, analytics and reporting, integration, lead management, customer service and support, ... customizability and scalability, among others.More