September 5, 2019

What Marketing Automation Tactics Are UK vs. US Marketers Currently Using? (% of respondents, by country, Q1 2019)


B2B and B2C marketers in the UK and US were asked what marketing automation tactics they are currently using. Responses include email sends, CRM integration, segmentation, dynamic landing pages, behavioral and profile-based lead scoring, complex lead nurturing and personalization.