August 28, 2019

What Are the Top Challenges for US CMOs in Effectively Managing Customer Experience in Their Company? (% of respondents, Aug 2019)

Description

CMOs were asked the top challenges they face in effectively managing customer experience at their organization. Leading responses include developing the necessary capabilities inside the organization to design, deliver and monitor the customer experience, determining the contribution of each ... touchpoint to the overall customer experience and identifying critical touchpoints and integrating touchpoints seamlessly across the entire customer journey.More
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What Are the Top Challenges for US CMOs in Effectively Managing Customer Experience in Their Company? (% of respondents, Aug 2019)

Publication Date

August 28, 2019

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