September 9, 2019

Multichannel Campaign ROI Success Factors for US* Companies, July 2019 (% of respondents)

Description

Marketers were asked leading success factors to produce ROI. Responses include data accuracy, understanding audience needs, design and branding of delivered messages, personalizing delivered messages, scalability, orchestration/coordination with multiple channels, channel attribution and a mix of ... offline and online tactics.More
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Multichannel Campaign ROI Success Factors for US* Companies, July 2019 (% of respondents)

Publication Date

September 9, 2019

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