August 21, 2019

What Are US Smartphone Users' Attitudes About Personalized Digital Content & Ads? (% of respondents, April 2019)

Description

A survey asked US smartphone users how they feel about personalized content and advertising. Topics include whether personalization improves the digital experience, helps surface products the user likes, makes the user feel like the advertiser cares about what they want and whether its worth sharing ... personal info.More