August 26, 2019

What Are the Most Effective Metrics Used to Measure Lead Generation Quality According to Marketers Worldwide? (% of respondents, Aug 2019)

Description

Marketers were asked to identify the most effective metrics for measuring the lead generation quality. Responses include sales revenue generated, conversion rates to customer and from content, lead ROI and sales acceptance rate (SQLs) among others.
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What Are the Most Effective Metrics Used to Measure Lead Generation Quality According to Marketers Worldwide? (% of respondents, Aug 2019)

Publication Date

August 26, 2019

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Topics
B2B SalesLead GenerationB2B MarketingWorldwide

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