Alert
August 26, 2019

What Are the Most Effective Metrics Used to Measure Lead Generation Quality According to Marketers Worldwide? (% of respondents, Aug 2019)

Description

Marketers were asked to identify the most effective metrics for measuring the lead generation quality. Responses include sales revenue generated, conversion rates to customer and from content, lead ROI and sales acceptance rate (SQLs) among others.

Chart Title

What Are the Most Effective Metrics Used to Measure Lead Generation Quality According to Marketers Worldwide? (% of respondents, Aug 2019)

Publication Date

August 26, 2019

Sources

Source information is only available to PRO subscribers.
Topics
B2B SalesLead GenerationB2B Marketing
Worldwide

Related Charts & Analysis

Industry Insights: CMOs Look Ahead
Article
Industry Insights: CMOs Look Ahead
Industry Voices: CMOs Look Ahead with 3M’s Milena Oliveira
Video
Industry Voices: CMOs Look Ahead with 3M’s Milena Oliveira
10 Marketing & Sales Trends You Can’t Ignore in 2022 | Sponsored Content | Tech-Talk Webinar | On-Demand
Video
10 Marketing & Sales Trends You Can’t Ignore in 2022 | Sponsored Content | Tech-Talk Webinar | ...
US B2B Payments
Report
US B2B Payments
How to Create Content that B2B Sellers Love (and Use) | Sponsored Content | Tech-Talk Webinar | On-Demand
Video
How to Create Content that B2B Sellers Love (and Use) | Sponsored Content | Tech-Talk Webinar | ...
How to Create Seamless B2B Buyer Journeys and Commerce Opportunities | Sponsored Content | Tech-Talk Webinar | On-Demand
Video
How to Create Seamless B2B Buyer Journeys and Commerce Opportunities | Sponsored Content | Tech-Talk ...
A return to in-person events? Here’s what the data suggests
Article
A return to in-person events? Here’s what the data suggests
5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans | Sponsored Content | Tech-Talk Webinar | On-Demand
Video
5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans | Sponsored Content | Tech-Talk ...
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
Audio
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
Klarna’s new partnership pushes it into B2B buy now, pay later greenfield
Article
Klarna’s new partnership pushes it into B2B buy now, pay later greenfield
Amazon Business has grown about 50% each year since 2018
Article
Amazon Business has grown about 50% each year since 2018
US B2B tech ad spending increased by 50% in 2020
Article
US B2B tech ad spending increased by 50% in 2020
US B2B payments declined in 2020, but the pandemic spurred businesses to try different payment options
Article
US B2B payments declined in 2020, but the pandemic spurred businesses to try different payment ...
B2B's share of US digital ad spending jumped in 2020, but will it keep climbing?
Article
B2B's share of US digital ad spending jumped in 2020, but will it keep climbing?
Canada Email Commerce 2021
Report
Canada Email Commerce 2021

Daily News

TikTok to surpass YouTube in US—and come after other apps in the process
Article
TikTok to surpass YouTube in US—and come after other apps in the process
Facebook and Instagram present a tale of two platforms
Article
Facebook and Instagram present a tale of two platforms
How will marketers curb their third-party cookie cravings?
Article
How will marketers curb their third-party cookie cravings?
How 3 brands stay relevant in a maturing media landscape
Article
How 3 brands stay relevant in a maturing media landscape
How much of US population listens to digital audio?
Article
How much of US population listens to digital audio?
As the subscription streaming space swells, viewers are binging and bowing out
Article
As the subscription streaming space swells, viewers are binging and bowing out
Inflation isn’t keeping people from spending, but where they’re shopping is changing
Article
Inflation isn’t keeping people from spending, but where they’re shopping is changing
As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter
Article
As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...
We predict CVS’ next big post-pandemic move will be a digital health M&A
Article
We predict CVS’ next big post-pandemic move will be a digital health M&A
Netflix ads could debut as soon as Q4
Article
Netflix ads could debut as soon as Q4
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
How in-game advertisers can level up, according to gamers
Article
How in-game advertisers can level up, according to gamers
The upside for internet user growth remains high in Southeast Asia
Article
The upside for internet user growth remains high in Southeast Asia
Layoffs are coming as companies focus on profitability
Article
Layoffs are coming as companies focus on profitability
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Article
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions

Latest Reports

Spotlight: US Bank Technology Spending
Report
Spotlight: US Bank Technology Spending
US Crypto Payments
Report
US Crypto Payments
Southeast Asia Digital Users Forecast 2022
Report
Southeast Asia Digital Users Forecast 2022
Canada Mobile Banking Emerging Features Benchmark 2022
Report
Canada Mobile Banking Emerging Features Benchmark 2022
D2C Brands 2022
Report
D2C Brands 2022
Demographic Spotlight: Black Consumers 2022
Report
Demographic Spotlight: Black Consumers 2022
Spotlight: Reinvigorating the Voice of the Customer
Report
Spotlight: Reinvigorating the Voice of the Customer
US Podcast Advertising 2022
Report
US Podcast Advertising 2022
The Metaverse
Report
The Metaverse
Latin America Retail Media Advertising 2022
Report
Latin America Retail Media Advertising 2022
Branch Transformation
Report
Branch Transformation
The Rise of Digital Therapeutics
Report
The Rise of Digital Therapeutics
Digital Audio in Canada 2022
Report
Digital Audio in Canada 2022
Technologies to Drive Sustainability
Report
Technologies to Drive Sustainability
Small-Business Payment Disruptors
Report
Small-Business Payment Disruptors

Popular on Insider Intelligence

TikTok to surpass YouTube in US—and come after other apps in the process
Article
TikTok to surpass YouTube in US—and come after other apps in the process
Facebook and Instagram present a tale of two platforms
Article
Facebook and Instagram present a tale of two platforms
How will marketers curb their third-party cookie cravings?
Article
How will marketers curb their third-party cookie cravings?
How 3 brands stay relevant in a maturing media landscape
Article
How 3 brands stay relevant in a maturing media landscape
US Crypto Payments
Report
US Crypto Payments
How much of US population listens to digital audio?
Article
How much of US population listens to digital audio?
As the subscription streaming space swells, viewers are binging and bowing out
Article
As the subscription streaming space swells, viewers are binging and bowing out
Inflation isn’t keeping people from spending, but where they’re shopping is changing
Article
Inflation isn’t keeping people from spending, but where they’re shopping is changing
Southeast Asia Digital Users Forecast 2022
Report
Southeast Asia Digital Users Forecast 2022
As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter
Article
As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...
We predict CVS’ next big post-pandemic move will be a digital health M&A
Article
We predict CVS’ next big post-pandemic move will be a digital health M&A
Netflix ads could debut as soon as Q4
Article
Netflix ads could debut as soon as Q4
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
How in-game advertisers can level up, according to gamers
Article
How in-game advertisers can level up, according to gamers
The upside for internet user growth remains high in Southeast Asia
Article
The upside for internet user growth remains high in Southeast Asia

"Behind the Numbers" Podcast

The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
Audio
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie drone
Audio
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie ...
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
Audio
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
Audio
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and 3D ads
Audio
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and ...
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
Audio
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?
Audio
The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?
The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact
Audio
The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact
The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?
Audio
The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?
The Weekly Listen: Elon buys Twitter, keeping consumers' attention, and Meta's physical store
Audio
The Weekly Listen: Elon buys Twitter, keeping consumers' attention, and Meta's physical store
How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down
Audio
How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down
Reimagining Retail: Apparel retail features that pop and how Nordstrom bridges online and in-store experiences
Audio
Reimagining Retail: Apparel retail features that pop and how Nordstrom bridges online and in-store ...
How to tackle data chaos, digital ad revenue on fire, and the best example of personalization
Audio
How to tackle data chaos, digital ad revenue on fire, and the best example of personalization

Trending in United States

TikTok to surpass YouTube in US—and come after other apps in the process
Article
TikTok to surpass YouTube in US—and come after other apps in the process
How will marketers curb their third-party cookie cravings?
Article
How will marketers curb their third-party cookie cravings?
Facebook and Instagram present a tale of two platforms
Article
Facebook and Instagram present a tale of two platforms
How 3 brands stay relevant in a maturing media landscape
Article
How 3 brands stay relevant in a maturing media landscape
US Crypto Payments
Report
US Crypto Payments
As the subscription streaming space swells, viewers are binging and bowing out
Article
As the subscription streaming space swells, viewers are binging and bowing out
Inflation isn’t keeping people from spending, but where they’re shopping is changing
Article
Inflation isn’t keeping people from spending, but where they’re shopping is changing
How much of US population listens to digital audio?
Article
How much of US population listens to digital audio?
As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter
Article
As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Gen Z investors seek short-term gain amid financial turbulence
Article
Gen Z investors seek short-term gain amid financial turbulence
Netflix ads could debut as soon as Q4
Article
Netflix ads could debut as soon as Q4
Southeast Asia Digital Users Forecast 2022
Report
Southeast Asia Digital Users Forecast 2022
Layoffs are coming as companies focus on profitability
Article
Layoffs are coming as companies focus on profitability
Companies are taking decisive steps to shore up their supply chains
Article
Companies are taking decisive steps to shore up their supply chains