June 11, 2019

What Do Companies Worldwide Think Is the Senior Marketer's Responsibility in the Relationship Between Brand and Agency Partner? (% of respondents, Q1 2019-Q2 2019)


Marketing leaders were asked what the senior marketer's responsibility is to evolve, reinvent or revolutionize the relationship between brand and agency partner. Leading responses include clear communication around expectations and need, establish business metrics and clear measures of success and ... hold both organizations responsible for transparencyMore