June 11, 2019

What Areas Do Companies Worldwide Think Will Shift in the Future Between Internal or External Resources?, (% of respondents, Q1 2019-Q2 2019)


Marketing leaders were asked which areas in their marketing operational model will shift between internal or external resources in the next 12-18 months. Responses include PR & communications, advertising (content vs. buying), content marketing, demand generation, customer intelligence and data ... analytics, web and digital channel development & management, live event & experiential experiences, localization and market engagement and global market entry & go-to-market. More