June 11, 2019

What Metrics Are Hotel Marketers Worldwide Using to Measure Their Ad Effectiveness? (% of respondents, Nov 2018)

Description

Hotel marketers were asked which metrics they used to measure their ad effectiveness. Responses include website traffic, clickthrough rate (CTR), social media mentions, ROAS/ROI and loyalty program opt-ins/email collection among others.
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Chart Title

What Metrics Are Hotel Marketers Worldwide Using to Measure Their Ad Effectiveness? (% of respondents, Nov 2018)

Publication Date

June 11, 2019

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