July 17, 2019

What Are the Biggest Challenges Facing Business Leaders in North America in Executing Account-Based Marketing (ABM)? (% of respondents, Jan 2019)

Description

Business leaders at B2B companies were asked what the biggest challenge was to executing their account-based marketing (ABM) in 2018. Answers included data quality issues, not being able to measure ROI, lack of alignment with sales and lack of tools/tech, among others.
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Chart Title

What Are the Biggest Challenges Facing Business Leaders in North America in Executing Account-Based Marketing (ABM)? (% of respondents, Jan 2019)

Publication Date

July 17, 2019

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