July 17, 2019

What Are the Biggest Challenges Facing Business Leaders in North America in Executing Account-Based Marketing (ABM)? (% of respondents, Jan 2019)


Business leaders at B2B companies were asked what the biggest challenge was to executing their account-based marketing (ABM) in 2018. Answers included data quality issues, not being able to measure ROI, lack of alignment with sales and lack of tools/tech, among others.