July 31, 2019

How Much of the Direct Mail Volume of Companies in North America Is Used for Select Campaign Types? (% of total, June 2019)

Description

Marketers were asked direct mail volume share for various campaign types. Campaign types include acquisition, retention, advocacy/referral and win-back.
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Chart Title

How Much of the Direct Mail Volume of Companies in North America Is Used for Select Campaign Types? (% of total, June 2019)

Publication Date

July 31, 2019

Sources

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