July 10, 2019

What Are the Top Three Metrics B2B Business Leaders in North America Use to Measure Marketing Success? (% of respondents, by CMO type, Nov 2018)

Description

Chart shows the top three metrics marketing success is measured for business leaders who describe their CMO as brand, PR and product-focused vs. those who describe their CMO as demand, sales and revenue-focused. The metrics are sales/revenue generated, quality of leads and marketing contribution to ... pipeline.More
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Chart Title

What Are the Top Three Metrics B2B Business Leaders in North America Use to Measure Marketing Success? (% of respondents, by CMO type, Nov 2018)

Publication Date

July 10, 2019

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