July 10, 2019

What Are the Top Three Metrics B2B Business Leaders in North America Use to Measure Marketing Success? (% of respondents, by CMO type, Nov 2018)


Chart shows the top three metrics marketing success is measured for business leaders who describe their CMO as brand, PR and product-focused vs. those who describe their CMO as demand, sales and revenue-focused. The metrics are sales/revenue generated, quality of leads and marketing contribution to ... pipeline.More