July 29, 2019

How Do Companies Worldwide Currently Segment Their Target Customers? (% of respondents, Q2 2019)

Description

Senior digital marketers were asked how their company segments their target customers. Responses include based on their digital behavior, demographic data, propensity to buy a certain product, psychographic profile and they don't currently use customer segmentation.
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Chart Title

How Do Companies Worldwide Currently Segment Their Target Customers? (% of respondents, Q2 2019)

Publication Date

July 29, 2019

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