July 15, 2019

How Do US Local Ad Buyers Feel* About Spending on Advertising? (% of respondents, June 2019)

Description

Local advertisers were asked their feelings on John Wanamaker's (20th century retailer and marketing pioneer) statement on "Half the money I spend on advertising is wasted. The trouble is, I don't know which half." Responses include "I feel the same", "I feel differently" and "don't know."
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Chart Title

How Do US Local Ad Buyers Feel* About Spending on Advertising? (% of respondents, June 2019)

Publication Date

July 15, 2019

Sources

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