July 23, 2019

How Do Marketers* in Asia-Pacific Use Location Data to Build Their Shopper Marketing Strategy? (% of respondents, Q2 2019)


This chart shows how marketers in Asia-Pacific use location data to build their shopper marketing strategy. Responses include targeting competitor stores, winning over shoppers with geo-fencing, charting correlation between traffic and sales and closing the online to offline attribution gap, among ... others.More