July 23, 2019

Which Marketing Metrics Do Marketers* in Asia-Pacific Focus on When Building a Digital Campaign Using Location Data? (% of respondents, Q2 2019)


This chart shows which marketing metrics marketers in Asia-Pacific are currently focusing on when building a digital campaign using location data in Q2 2019. Responses include average frequency, average time to convert, uplift from control and higher location dwell time, among others.