July 19, 2019

What Objectives Do Marketers in North America Have for Their Voice Apps? (% of respondents, June 2019)


A survey of marketers in the US and Canada asked what objectives they have for their voice apps. Responses include getting to know voice technology, controlling brand message via voice assistants, doing something fun to promote the brand, providing consumer education, augmenting capabilities of ... another product, providing a channel for customer self-service, tying into an ad/marketing campaign and generating PR coverage.More