June 18, 2019

Change in Spending on Agencies vs. In-House According to Companies Worldwide, June 2019 (% of respondents)


WFA members were asked the change in spending by their company on agencies vs. in-house for various media buys. Responses include significantly more on agencies, somewhat more on agencies, mix of both, somewhat more in-house and significantly more in-house for traditional media buying and planning, ... creative strategy, programmatic display and search, long-form and short-form content marketing, programmatic social, media strategy, influencer marketing and low cost "fast" creative executions.More