May 21, 2019

What Customer Data Platform (CDP) Capabilities Are Most Important to Companies Worldwide? (% of respondents, by company type, March 2019)


B2B, B2C and marketing technology focused companies were asked the most important CDP capabilities to their organization. Leading responses include collect data from all sources, including CRM, websites, mobile apps, and third parties, powerful identity matching and management and on-premises ... deployment.More