May 21, 2019

What Are the Biggest Obstacles to Better Customer Data Utilization for Companies Worldwide? (% of respondents, by company type, March 2019)

Description

B2B, B2C and marketing technology focused companies were asked their biggest obstacles to better customer data utilization. Leading responses include can't assemble unified customer data, can't apply unified customer data in delivery systems and can't extract data from source systems.
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Chart Title

What Are the Biggest Obstacles to Better Customer Data Utilization for Companies Worldwide? (% of respondents, by company type, March 2019)

Publication Date

May 21, 2019

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