July 16, 2019

What Are the Most Important Metrics for Measuring the Benefits of Marketing Automation Integration for Companies Worldwide? (% of respondents, June 2019)

Description

Marketers were asked the important metrics used for measuring the benefits of marketing automation integration. Responses include revenue generated, customers acquired, conversion rates, sales accepted leads, marketing qualified leads, cost per lead generated and open and click rates.
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What Are the Most Important Metrics for Measuring the Benefits of Marketing Automation Integration for Companies Worldwide? (% of respondents, June 2019)

Publication Date

July 16, 2019

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