July 16, 2019

Objectives vs. Challenges to the Success of a Marketing Automation Integration Strategy for Companies Worldwide, June 2019 (% of respondents)

Description

Marketers were asked the primary objective for a marketing automation strategy to achieve and the most critical challenges to the success of that strategy. Responses include improving campaign effectiveness, marketing/sales alignment, quality lead generation, marketing-related metrics, data systems ... centralization, marketing attribution and data governance/hygiene.More
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Chart Title

Objectives vs. Challenges to the Success of a Marketing Automation Integration Strategy for Companies Worldwide, June 2019 (% of respondents)

Publication Date

July 16, 2019

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