June 1, 2019

Primary Objectives vs. Critical Challenges to the Success of a Content Marketing Engagement Strategy for B2B Marketers in North America, May 2019 (% of respondents)


B2B marketing influencers were asked about their company's primary objective and critical challenges to their content marketing engagement strategy. Responses include improving brand awareness/sales lead quality/search engine rankings and demand generation and increasing sales revenue/website ... traffic/customer conversions.More