June 28, 2019

How Have US B2B Marketing Executives' Purchasing Processes Changed in the Past Year? (% of respondents, June 2019)

Description

Chart shows how B2B marketers rate how aspects of the purchase process have changed over the past year. Aspects include having a formal buying group or committee to review purchase, speed of decision based on changing business needs/priorities, using more resources, spending more time researching, ... relying more on peer recommendations/review sites and conducting an ROI analysis.More
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Chart Title

How Have US B2B Marketing Executives' Purchasing Processes Changed in the Past Year? (% of respondents, June 2019)

Publication Date

June 28, 2019

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