June 17, 2019

Advertising-Related Challenges According to Client-Side and Supply-Side Advertisers Worldwide, Q4 2018 (% of respondents)


Advertising-focused client-side and supply-side respondents were asked which were the top 3 ad-related challenges keeping them awake at night. Responses include walled audience data silos, integrating data across channels, personalizing experiences without violating privacy, inconsistent measurement ... across channels, pricing transparency, ad viewability, ad fraud, integrating adtech with martech, ad blocking, managing move to in-house programmatic or none of the above.More