June 26, 2019

Biggest Benefit of Increased Marketing Data for Senior Marketers Worldwide, Jan 2019 (% of respondents)


Senior marketing leaders were asked the biggest benefit of increased marketing data for their team. Responses include build better strategies and long term plans, make decisions faster and in real-time, greater transparency with C-suite and internal stakeholders, automate and manage basic tasks and ... allow greater transparency with external stakeholders.More