June 26, 2019

Biggest Benefit of Increased Marketing Data for Senior Marketers Worldwide, Jan 2019 (% of respondents)

Description

Senior marketing leaders were asked the biggest benefit of increased marketing data for their team. Responses include build better strategies and long term plans, make decisions faster and in real-time, greater transparency with C-suite and internal stakeholders, automate and manage basic tasks and ... allow greater transparency with external stakeholders.More