How Will US Marketing/Agency Professionals Fund Their Ad Spending on Podcasts Over the Next 6 Months? (% of respondents, June 2018)
DescriptionThis chart shows how marketers and agencies in the US will budget their ad spending on podcasts. Potential budgetary sources for podcast ad funding are digital (display/search/video/etc.), incremental, mobile app, outdoor/out-of-home and radio (terrestrial and pure play).