June 25, 2019

How Do US Agency and Marketing Professionals Who Have Experienced Different Data Sources Providing Conflicting Data/Info Resolve the Conflict? (% of respondents, Feb 2019)


Media decision-makers were asked if they have experience different data source providing conflicting data/information and the solutions for the conflicting data. Responses include using 1st party data, defer to the client's agency's data, use data with highest numbers/percentages, use average of the ... data, defer to the ad seller's data or use data with lowest numbers/percentages.More