June 12, 2019

How Do US Companies Use* Location Data in Their Advertising/Marketing Campaigns? (% of respondents, May 2019)

Description

A survey of US marketers asked how their companies are currently using location data in their campaigns. Responses include targeting, audience engagement, customer experience & personalization, campaign strategy, audience insights & segmentation, offline measurement/attribution.
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Chart Title

How Do US Companies Use* Location Data in Their Advertising/Marketing Campaigns? (% of respondents, May 2019)

Publication Date

June 12, 2019

Sources

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