June 12, 2019

What Do US Location Data Buyers See as the Most Important Feature When Purchasing Location Data for Advertising/Marketing? (% of respondents, May 2019)

Description

A survey of US marketers asked about the benefits of location-based marketing & advertising. Responses include increased sales, customer base growth, higher customer engagement, better knowledge of customers' needs/interests, higher response rates, improved ROI and increased lift.
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Chart Title

What Do US Location Data Buyers See as the Most Important Feature When Purchasing Location Data for Advertising/Marketing? (% of respondents, May 2019)

Publication Date

June 12, 2019

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