June 12, 2019

Which Metric Do US Location Data Buyers Find Most Useful in Measuring Digital Ad Effectiveness? (% of respondents, May 2019)


A survey of US location-based marketers asked which metric they find most useful for measuring the effectiveness of digital campaigns. Responses include purchase/sales, website traffic, social media engagement, clickthrough rates (CTR), brand awareness, customer surveys, cost per click (CPC), ... impressions, reach/frequency, sales lift, attribution modeling, viewability, net promoter score (NPS), organic searches and foot traffic/in-store visits.More