June 12, 2019

Which Metric Do US Location Data Buyers Find Most Useful in Measuring Digital Ad Effectiveness? (% of respondents, May 2019)

Description

A survey of US location-based marketers asked which metric they find most useful for measuring the effectiveness of digital campaigns. Responses include purchase/sales, website traffic, social media engagement, clickthrough rates (CTR), brand awareness, customer surveys, cost per click (CPC), ... impressions, reach/frequency, sales lift, attribution modeling, viewability, net promoter score (NPS), organic searches and foot traffic/in-store visits.More
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Chart Title

Which Metric Do US Location Data Buyers Find Most Useful in Measuring Digital Ad Effectiveness? (% of respondents, May 2019)

Publication Date

June 12, 2019

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