June 18, 2019

What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)


Advertising executives were asked the best denominator for valuing ads across media. Responses include time, engagement, clicks/response to ad/viewability, cost/CPM/CPA, target audience, impressions, frequency, content quality, completion rates, brand lift, reach/reachability and brand safety.