June 18, 2019

What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)

Description

Advertising executives were asked the best denominator for valuing ads across media. Responses include time, engagement, clicks/response to ad/viewability, cost/CPM/CPA, target audience, impressions, frequency, content quality, completion rates, brand lift, reach/reachability and brand safety.
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What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)

Publication Date

June 18, 2019

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