June 17, 2019

What Features of an OTT Service Do Internet Users in Select Countries in Asia-Pacific Want to Have? (% of respondents, March 2019)


Consumers in select countries in Asia-Pacific (Hong Kong, India Indonesia, Phillippines, Singapore and Thailand) were asked what features they most wanted in an OTT service. Features include 'offline download,' 'access on mobile', 'access on Apple TV/Android TV/smart TV apps,' 'use less mobile data ... when streaming on mobile,' 'seamless viewing between devices,' 'personalized recommendations,' 'in-app notifications of upcoming content,' 'service or screen time usage hours,' and 'shopping options (e.g. click to buy a product shown on OTT service.'More