June 11, 2019

Response Rate to TV Ads for US Direct-to-Consumer Brands, by Ad Length, Jan 1, 2018-March 31, 2019

Description

TVSquared measured tv advertising of 18 US-based direct-to-consumer brands during 2018 and 2019. This chart shows the length of the spots when they aired as well as the response rate of the ads by length.
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Chart Title

Response Rate to TV Ads for US Direct-to-Consumer Brands, by Ad Length, Jan 1, 2018-March 31, 2019

Publication Date

June 11, 2019

Sources

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